From Low Visibility to Industry Authority: Kroma Coatings' SEO Growth Strategy

When Kroma Coatings, a premium powder coating company based in Columbus, Ohio, approached Quest For Tech (QFT) in June 2024, they had a sleek website and an outstanding product. What they lacked was visibility.

Despite their strengths, the company wasn’t ranking for valuable keywords, wasn’t pulling in the right traffic, and wasn’t generating qualified leads.They needed more than basic SEO — they needed a strategic partner to help them become discoverable, trustworthy, and dominant in their niche.

That’s where Quest For Tech came in.

Shows starting SEO performance in June 2024

The Challenge

Before improving performance, QFT conducted a deep-dive audit into Kroma’s SEO landscape — analyzing competitors, content gaps, technical barriers, and keyword opportunities. What we uncovered shaped the roadmap ahead.

Here’s what we found:

• Low Organic Traffic: Kroma lacked visibility for high-intent search terms like “RAL powder coating” and “powder coating in Ohio.”

• Minimal SEO-Optimized Content: Their service pages weren’t targeting real user queries and weren’t structured for ranking or conversion.

• Weak Local Presence: Despite serving local clients, Kroma wasn’t showing up in Google Maps or local pack listings.

• Underperforming Site Infrastructure: Their site speed, mobile responsiveness, and internal linking were all limiting search performance.
  

The Strategy: QFT’s Roadmap for Real SEO Growth

We didn’t just “do SEO.” QFT built and executed a phased, business-driven strategy designed to get Kroma ranking, visible, and converting.

Our strategy had three clear goals:

1. Increase Organic Traffic

2. Build Brand Visibility

3. Generate More Qualified Leads

Here’s how each phase unfolded.

Phase 1: Technical SEO & Site Optimization

The first step in any successful SEO campaign is laying a clean foundation. QFT’s technical team audited every performance and structure element of Kroma’s site to ensure it was primed for scale.

What We Did:

• Optimized page load speed through image compression and code minimization

• Improved mobile responsiveness and navigation UX

• Reorganized site architecture to support better crawlability and clearer user journeys

• Enhanced CTAs site-wide to guide users toward conversion points
  

QFT’s technical groundwork enabled every subsequent improvement. Without it, content and keyword work wouldn’t have landed the same.

Want your website to load faster and convert better? Book a free technical SEO audit with QFT

Phase 2: On-Page Optimization with Intent-Focused Keywords

Once the technical setup was stable, we moved on to content alignment. QFT’s SEO analysts conducted extensive keyword research — not just based on search volume, but on buyer intent and local behavior.

What We Did:

• Mapped keywords to specific service areas and real customer searches

• Optimized titles, meta descriptions, headers, and body content for priority pages

• Added internal linking structures to boost authority across all key pages

QFT didn’t just insert keywords — we built every page to attract, educate, and convert visitors.

                                Organic Traffic Growth (July 2024 - March 2025)

Phase 3: Content Revamp & Topical Authority (RAL Color Strategy)

This was the game-changer — and a perfect example of QFT’s strategic edge.

During our content gap analysis, we discovered a major opportunity: RAL color codes (used in powder coating) had significant monthly search volume, yet local competitors weren’t targeting them at all.

QFT made a strategic decision to build out an entire topical cluster around this niche — starting with high-value colors like RAL 1000.

What We Did:

• Created in-depth landing pages for individual RAL colors

• Answered specific user questions, explained coating applications, and added images to improve time on page

• Structured content using schema and internal linking to boost topical relevance and SEO performance

This initiative became Kroma’s top traffic driver, and it came directly from QFT’s keyword intelligence and execution.

                                              (RAL Color Pages (Last 6 Months)

Looking to dominate a niche keyword set in your industry? Let’s build your content hub →

Phase 4: Local SEO & Off-Page Authority Building

To help Kroma win in their own backyard, QFT implemented a focused local SEO strategy.

What We Did:

• Fully optimized Kroma’s Google Business Profile

• Added local schema markup to improve local map visibility

• Built citations and backlinks from local directories and powder coating industry sites

This gave Kroma more prominence in the Google Local 3-Pack and boosted authority in both local and national searches.

                                         Organic Traffic Growth (July 2024 - March 2025)

This drastically improved map visibility and generated a surge in local leads from nearby businesses and contractors.

The Results: 9 Months of SEO-Fueled Growth

Between July 2024 and March 2025, Kroma Coatings experienced measurable growth across every SEO metric.

Organic Impressions

+350% increase From 187K in June 2024 → 228K by February 2025 More visibility. More opportunities.

Keyword Rankings

• First-page rankings for:

• “RAL powder coating”

• “powder coating in Ohio”

• “RAL 1000” and related long-tail terms

• RAL 1000 page alone went from 450 → 9,945 impressions in 6 months (+2,100% growth)

Lead Generation & Engagement

• Improved bounce rates and time on site

• More users exploring multiple pages and submitting quote requests

• Significant increase in local inquiries, thanks to map pack optimization
  

Why It Worked?

Kroma Coatings didn’t just get more traffic — they became more discoverable, trusted, and effective online.

What made the difference:

• Business-first strategy: We optimized for leads and conversions — not vanity metrics.

• Content that speaks to users: From RAL color guides to service pages, everything matched real search intent.

• Technical & local SEO execution: A solid foundation and local authority fueled long-term growth.

Conclusion- From Invisible to Industry Leader

In under 9 months, Quest For Tech helped Kroma Coatings go from underperforming in search to dominating their niche.

Metric	Before (June 2024)	After (Feb–Mar 2025)
Organic Impressions	187K	228K (+350%)
Top Page Impressions	450	9,945 (+2,100%)
High-Intent Keyword Rankings	Minimal	Page 1 for industry terms
Qualified Inquiries	Sporadic	Steady & growing

Kroma Coatings is now:

• Ranking for keywords that matter

• Converting traffic into qualified leads

• Viewed as a trusted expert in the powder coating space
  

Want Results Like This? Let’s Talk.

If your website isn’t getting found — or worse, not converting the traffic it does get — we’re here to help.

Quest For Tech specializes in SEO strategies that are built to grow your visibility, elevate your brand, and turn your website into a lead-generating asset.

Book your free consultation today, and let’s create something great for your business.